At MerseyGuide, our privacy policy is designed to respect and protect the privacy of our users so that they may comfortably enjoy our site. We want you to fully understand how we collect information from you and how we use it.

These guidelines have been developed with the recognition that Internet technologies are rapidly evolving. Any changes in policy will be posted on this page. If the changes represent a material departure from our current philosophy with respect to the use of personal information, the changes will be posted here 30 days prior to taking effect and will be included in our newsletter.

Use of email addresses
MerseyGuide collects email addresses from users who want to receive our newsletter. These email addresses will not be sold, traded or otherwise given to a third party. Each message you receive from MerseyGuide will include information why you are receiving it and clear instructions on how to unsubscribe from the list.

Links to other sites
MerseyGuide provides links to sites outside the MerseyGuide Network. These sites may have different privacy policies -- they may send their own cookies to users, collect data or solicit personal information. MerseyGuide’s policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond MerseyGuide’s control.

Compliance with legal process
We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of MerseyGuide on the Internet; or (4) protect the personal safety or property of our users or the public.